Joe Martinez was raised in a small farming town outside of Dos Palos, California. He often visited and worked in the fields with his father, who worked as a supervisor for a large grower, on the west side of the San Joaquin Valley. Through this, he learned first-hand the value of hard work and dedication it takes to operate successfully in the agricultural industry. Joe started his Insurance career in 1997, working as a Producer for local brokerages. He discovered a growing need for professional guidance, expertise, and service among his clients. In 2005, with the encouragement and support of his family and clients, he sought to fulfill that need by establishing De La Luz, Inc.
Today, as DLL Insurance Agency continues in its growth, Joe credits the success of the agency to the strong relationships built with our partners, carriers, clients, and a combined fifty years of experience among his team.